About

I'm Craig Li — a software engineer with 10 years of experience, currently working as Technical Manager at starti.ai. My work sits at the intersection of AI engineering and product thinking.

At starti.ai, we're building a video agent that lets people edit video through natural language — no manual timeline work, no frame-by-frame operations. You describe what you want, and the agent handles it. It's a real product that's live and being used.

Outside of that, I'm exploring the ad creative space: how to use LLMs and multimodal AI to analyze what makes ad creatives perform, review them before launch, and monitor what competitors are doing. This is earlier-stage work — part research, part prototyping.

I've been a long-time OpenClaw user — following the ecosystem from Clawdbot through Moltbot to where it is today. I've built and published a few skills along the way.