Now

Updated August 2026

Working on

Building Preflite — pre-launch QA for paid social ads, currently in free beta

Thinking about

How LLMs can move from demos to production tools in ad workflows — the gap is bigger than it looks
What video AI actually needs to do to be useful, vs. what's impressive in a demo
The feedback loop between creative quality and performance data — and whether AI can close it

Reading

Papers on multimodal models and video understanding
Writing about AI product development and what makes agent products actually stick

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