Now

Updated March 2026

Working on

  • Leading engineering at starti.ai — shipping the video agent product
  • Prototyping an ad creative analysis tool: combining visual features with campaign performance data
  • Early exploration of an ad QA copilot for pre-launch review of creatives

Thinking about

  • How LLMs can move from demos to production tools in ad workflows — the gap is bigger than it looks
  • What video AI actually needs to do to be useful, vs. what's impressive in a demo
  • The feedback loop between creative quality and performance data — and whether AI can close it

Reading

  • Papers on multimodal models and video understanding
  • Writing about AI product development and what makes agent products actually stick

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